Facebook, Twitter, LinkedIn, FourSquare, Flickr, YouTube, etc. are all sites that you have likely heard of. If you haven’t please take the time to explore each one, just place a .com after each one and you will visit a land of free marketing. Winning.
Social media is important — and I am defining “important” here as an effective strategy for individuals and organizations to achieve their objectives – because it makes it fast, easy, and [in most cases] FREE for you to create and share content.
For example, with traditional (“paid”) media, you purchase print, website, radio, TV, and/or billboard space, and then you pay someone else to articulate the value of your particular product/service in a compelling way to catch peoples’ attention — all in the hopes of persuading people to buy. With social (“earned”) media, you are no longer in direct sales (“BUY MY STUFF!”) mode. Instead, you are engaging your target audience by freely sharing the value of your expertise with people who are interested in it. And yes, along the way, you are letting it be known that your products and services are available for purchase. Earned media is not a magic cure-all, but an effective addition, and booster, to your existing marketing mix of paid and owned media.
Lamen terms? Go sign-up for each one. Don’t focus on numbers, followers, and all that jazz. Post good content that you’re passionate and knowledgable about and the numbers will come.
Want to explore this topic more? I recommend reading a book called “Crush it” by Gary Vaynerchuk. You’ll want to thank me later, so bookmark this post.
Being that this is a blog about Web Design, I felt it only appropriate that I share some Social Media icons that I felt were Pure Awesomeness.
10 icons set against a black bevel background. This look sleek and go nicely with tech sites.
Twenty icons are included in this set. Some might be reminded of Fallout with these cool bottle cap icons.
The set includes 12 icons that look like decals. These decals would be great for cartoony templates.
These 3D icons will pop out and remind people to subscribe or share your blog.
These grass textured Icons will give your website texture and a natural feel.
These ink heavy sketch icons will turn heads to your subscribe buttons.
These stamp icons will have travelers subscribing and sharing your travel stories.
PNG botlecaps with a nice sheen to them.
the muted orange mixed with browns go great against gray, or black backgrounds.
These silver gradient icons will give your tech site a nice accent.
These popular iphone style icons will have trendy consumer electronics sites looking great.
More hand drawn icons, but these are filled in. This almost pastel look will make your site look more artsy.
In this set, 14 icons are included. These icons would be great for a personal blog.
There are 26 icons included in this set. These 26 patches add a creative touch to any site talking about handmade items.
This set contains 16 icons.
These icons might remind your audience of golf or at least the outdoors.
The set includes 20 pastel colored icons.
One hundred eight icons are included here. The shiny orange is a popular design trend.
Twenty-three icons are included here. these vintage stamp icons will add character to your blog, great for design blogs and personal blogs.
Line drawn vector icons. These could fit a variety of sites, but some thoughts are kids sites, and design sites.
In this set, 28 icons are included. These icons might remind your audience of a calendar or a sticker.
There are 30 icons included in this set.
These paw print icons will make any pet site look more authentic, or your outdoor site look more appealing.
Scalable icons with a basic design to fit most site concepts.
These 3D icons have a nice lighting effect and show depth.
These 6 social bookmarking icons might look great with a tutorial blog.
These ten bookmarking icons will look great on any commentary or opinion blog.
These wooden icons give our blog a classic or vintage feel.
These simple circle bookmark icons will look nice on a tech or an auto site. The Delicious one almost looks like the BMW logo.
These neat origami icons would look great on craft blogs.
One hundred eight simple red against white social media icons are included in this package.
These icons have a metallic quality to them with a gradient that splits the image in half.
This set contains 17 simple icons.
Twenty-two icons are included in this set. Great for any artist or design blog.
The set includes 39 icons that look a lot like coasters.
These simple bookmarking icons are slanted, a simple presentation that can be a nice addition to your blog.
These black glossy icons are good against a lighter background. you don’t want your background to clash with the subtle sheen on these icons.
In this set, 26 icons are included. The star shape is something simple, but if you are a mommy blogger, or perhaps maintain a blog for your sports team or gym, these might be a nice addition that could help remind people to subscribe.
These 11 leaf icons might be the right touch for your nature blog.
More sticker themed icons. The above picture is a great example of how these icons can look like an authentic part of your site.
These abstract icons are modeled after the arts style of Van Gogh. You can see echoes of Starry night in the Flickr button.